Do you remember the transition from 3G to 4G? It created such a sensation when JIO offered free internet in 2016-17, and that was indeed a phenomenal move, opening a vast market for not only metros of India but also Tier-II & Tier-III cities and rural India likely for Digital Marketing.
Now, as we enjoy the benefits of 5G, it is a great pleasure for us at Great Ideas In Action to introduce you to the growing potential of Digital Marketing in Tier-II and Tier-III cities of India.
- What is Digital Marketing?
- Benefits of the Digital Marketing
- The Development in Tier-II & Tier-III Cities of India
- The Growing Potential Market for Digital Marketers
- How do we tap Tier-II & Tier-III audiences?
- The Future of Digital Marketing
What is Digital Marketing?
Before we discuss Digital Marketing, let us first talk about marketing in general.
Let me tell you a story from Reality in Advertising.
Once a potential customer visits a goods store and asks the owner- “do you sell the goods here?”
He says, “No.”
“Is this your store,” The customer asks next.
He says, “Yes.”
“Then do you sell these goods?”
He says, “No.”
And then he points to his salesman and talks to the visitor- “The right question is will that salesman sell the goods?”
So marketing is all about a salesman selling the product, goods or services to potential buyers.
It is as simple as or as difficult as that!
Digital Marketing employs digital avenues to make you sell your products or services to a vast array of available audiences “online” as we call it.
It is not only limited to that but comprises a vast range of digital marketing services we offer as digital marketers.
- The E-commerce Introduction
- Social Media Services
- Website or Web portal with Search Engine Optimisation
As a digital marketing agency, we offer the following services among others in overview –
a) The E-commerce Introduction
In simple terms, E-commerce is selling your products over a web page comprising an online store. It isn’t tangible from the customers’ point of view but offers a great feasibility of available options.
We at Great Ideas In Action offer all of your back-end as well as front-end processes for your E-commerce store.
b) Social Media Services
Since and because of Lockdown we have seen a huge boom in social media usage and sensation.
And now you can sell your expertise/product/services through organic reach or with paid advertising over social media.
Here, we help you with maintenance and paid campaigns over social media.
c) Website or Web portal with Search Engine Optimization
The world has been shortened metaphorically because of the internet. But, the competition has been two or three folded because of the same reason.
And in this race, if you wish to stay ahead you need proper Search Engine Optimization for your Website or Web portal.
Be assured that our experts will help you with the same, once we start handling your webpage.
Benefits of the Digital Marketing
As we know now, marketing is a salesman doing his job of selling products or services to potential customers. As Digital Marketers we have a team of experts to do the same job via the internet. Here are some potential benefits of it.
- a) The reach of audiences is beyond measures which is a foremost benefit of Digital Marketing.
- b) An end-to-end digital marketing agency like Great Ideas In Action handles all your digital marketing needs for you under one roof.
- c) You get the exact analytics of your time and money spent on digital marketing, unlike other avenues.
- d) The entire world becomes your marketplace when you choose Digital Marketing for your business.
- e) The scientific optimization of your monetary spending helps you expect your agency to be accountable for your spending.
The Development in Tier-II and Tier-III Cities of India
We remember the Idea Tele-communication advert even before the popularization of smartphones proposing itself as an online university.
Let us keep aside the education part of the advert but since 2020 smartphones have become the prime entertainment hub even in the remotest part of India.
Now there is no longer a distinction of Metros or Tier-II/III cities any longer at-least in the domains of usages of smartphones.
Also, given the statistics, E-commerce has almost the same interest and reach in the ruler India and there is an ever growing wide audience excited for new services, products and experiences.
The Growing Potential Market for Digital Marketers
As experienced digital marketing consultants we are not only amazed but surely excited for the growing potential market for digital marketers and service providers in ruler India.
Indeed we see there is no such distinction any longer for we have seen the same development of the internet irrespective of demographics. So, the audience from the ruler part is as important and choosy as Metros.
The organic content, paid ads, and influencer marketing that resonate with local communities are our focus when keeping the local market in mind.
How do we tap Tier-II & Tier-III audiences?
Instead of reaching a new audience, it is vice versa where an ever-ready group of audience seeking new products or services tailored to them.
So, it is indeed a challenge for us to engage the audience by choosing the right channels or optimising websites for regional search queries.
The Future of Digital Marketing
Digital Marketing is yet relatively new at-least for markets we are considering and there are still places to reach and milestones to achieve.
The future of Digital Marketing is yet new and bright and though market giants like Amazon, Flipkart or Myntra are reaching or optimizing the ruler needs there is indeed a chance and opportunity for other market players.
We as a Digital Marketing Agency see it as a vast playground for our customers to make considerable profits.
So, let’s market your product or service to that diverse, loyal and hungry audience looking for new experiences with the right digital marketing strategy.
