The time has changed more often these past 25 years than a century before; we have moved from telephone to smartphones, from windows XP to windows 11, From Compact Disks to OTT and from Amazon Book Store to Amazon for everything and everyone.
And today it is our pleasure at Great Ideas In Action to discuss Perks of Digital Marketing As Compare To Traditional Marketing.
We have been groomed over Digital World and let us give you a glimpse of What Was The World Before and What It Is Now.
- What is Digital Marketing?
- What is Traditional Marketing?
- The Digital Marketing Avenues
- The Traditional Marketing Avenues
- Perks of Digital Marketing As Compare To Traditional Marketing
- The Conclusion
What is Digital Marketing?
We now have a common understanding of the word “Digital” given the digitalization of almost everything and anything. And the same logic applies to Digital Marketing – Any marketing activity that has the internet as backbone is classified as Digital Marketing.
It is a quick way of reaching the tailored audience by the use of Digital Marketing Avenues. And given the time as today it is the fastest and most appropriate marketing activity undertaken by utmost every business.
What is Traditional Marketing?
All ways of reaching the right audience before the invention of the internet (and despite it today) are known as Traditional Marketing.
It is a tried and tested method of ample results for years down the line and hence still an assured prospect even today.
The Digital Marketing Avenues
Here we will discuss the most appropriate avenues of Digital Marketing in use today.
- Social Media Marketing : Social media’s (Facebook/ Instagram/ X/ LinkedIN) are used as a medium to reach target audiences and use paid advertisements to reach them.
- Content Marketing : To keep updated over social profiles with appropriate content for the end audience constitutes Content Marketing.
- Search Engine Optimisation : Search Engines Optimisation (SEO) is the method of ranking your web pages over search engines like google or bing.
- Pay-per-Click : Pay-per-Click (PPC) is a model of charging just the reach and conversion with every click on the advertisement.
- Email Marketing : Email newsletters are used to keep the end consumers updated about general information and market products and services.
- Mobile Marketing : Utilising the google advertising data to personalize advertisement over mobile is called Mobile Marketing.
- Affiliate Marketing : Joining with influencers or other PR initiatives come under the heading of Affiliate Marketing.
The Digital Marketing Avenues
Here we will discuss the most appropriate avenues of Digital Marketing in use today.
- Outdoor Marketing : Outdoor avenues like Billboard, Hoarding, Kiosk etc. come under the heading of Outdoor Marketing.
- Print Media : Newspapers, magazines, flyers etc. that consist of conveying the selling message through a print is known as Print Media.
- Television : Television is not new and adverts are a common part of common people.
- Radio : There was a time when hearing live commentary on radio was a prestige. And we have heard the golden age of radio. Today it is no different with FMs on the go and radio advertisements still work.
- Referral : “Word of mouth is the best publicity,” Have you not heard it before? Referral works 100% even today.
- Direct Mail: Direct Mail was a golden age practice last century and it is still a relevant form of Traditional Marketing.
- Telephone & SMS : Government announcements still reach the remotest area with Telecalls & SMS. And in urban areas sales calls are common practice.
Perks of Digital Marketing As Compare To Traditional Marketing
The trends have shifted from Traditional Marketing to Digital Marketing because of adaptability but both practices are still relevant and equally productive. Here we will discuss the perks of Digital Marketing over Traditional Marketing.
– Reach
Digital Marketing has almost infinite reach given the structure of the internet and on the other hand Traditional Marketing is bound to the physicality of medium.
– Economy
Traditional Marketing is slightly expensive as compared to Digital Marketing in terms of amount of money spent and reach gathered thereby.
– Conversion
When you choose Digital Marketing the conversion of the end consumer can be tracked and measured appropriately as compared to Traditional Marketing which has broader reach but less calculation.
– Innovation
Traditional Marketing is tried and tasted with hundreds of experiments as compared to digital marketing that is relatively new and open for experimentation.
– Future
This is a difficult comparison between two but there has been a time when Digital Marketing has overtaken choices of Traditional Marketing for many brands.
The Conclusion
Marketing as a general is an undeniable part of doing business whether Digitally or Traditionally.
Though Digital Marketing is a relatively new and mostly adaptable form of Marketing the traditional ways of doing business will still be relevant and so is Traditional Marketing.
