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If you’re only beginning your journey with digital marketing, then you are probably aware that you need to advertise on Facebook. It was initially a network of family and friends. It’s now a platform that’s changed the way we view media, marketing, and even technology.

A growing number of companies, regardless of size, depend on advertisements on Facebook regardless of whether it’s the sole form of marketing or just a small portion of their marketing activities.

It is interesting that despite the numerous scandals Facebook has faced throughout the years, users haven’t changed how they behave and continue to use the platform the same way they did prior.

Therefore, it’s not a bad idea to promote your business on Facebook, however, let’s take the time to look at what makes Facebook a fantastic advertising platform.

Facebook advertising benefits

It’s a good method to increase the traffic of active users

In the very first quarter of 2022, Facebook announced that it had 1.96 billion active users daily. Is one of the biggest social media sites and has changed the way companies advertise. In the US only 51% of the total advertising expenditure was spent on digital advertisements (which is, Facebook, among other things).

In addition, since Instagram was acquired in 2012 Facebook advertisements are noticed by a larger range of users, reaching different types of people. Particularly with the most recent Instagram updates, which are focused on Instagram’s Shop tabs and Shop tabs, the combination of these two platforms lets your business be noticed by an array of users.

If you’re uncertain about whether to consider investing in Facebook ads, believe those who invest in Facebook advertising.

Highly customizable ads & audiences

We’ve already discussed the vast amount of Facebook users that you could reach, but the reach gets more effective: when you create Facebook PPC ads, as in Google Ads, you get the option of creating customized audiences for every Facebook advertisement campaign you make.

The targeting options are highly flexible, which means you can target groups based on age and location, as well as their interests, hobbies, and so on. making reaching prospective customers even more simple.

Facebook Ads features give the greatest flexibility for the various kinds of ads that you can design. Because Facebook ads also appear in conjunction with Instagram along with Facebook’s display networks, there is greater flexibility and choice when it comes to creating ads that reflect your company’s image.

The ability to customize Facebook Ads allows you to experiment with various formats and layouts for ads. This lets you figure out the most effective combination that is a hit with your intended viewers.

For instance, you can experiment with still and video images, or determine if your intended viewers are inclined to make conversions via different platforms, such as Facebook’s newsfeed, or Instagram Stories. The range of options is vast and figuring out what is most effective for your company takes some time, but it is worth the time and effort.

What can you customize for the design of your Facebook advertisements?

Campaign

• The goal of the campaign (Traffic Engagement, Traffic, Brand Awareness, Conversions, etc.)

• Budget Optimization (Facebook will optimize the campaign’s budget)

• Optimization strategy (Impressions, Clicks, Reach Website Visits, etc.)

Audience

• Location (Country, City, Region)

• Age

• Gender

• Language

• Interests

Creative

• Ads placements (Facebook, Instagram, Display network, and various choices for placement)

• Ads format (Picture ads, Video ads, Carousel ads, Ad format (Single image ads, video ads, advertising collection)

• Ads Titles, Text, and Call-to-action

• Landing page

Advertisement campaigns are simple to create and give instant result

The Business Manager tool does require some time to get operational and fully functional. The initial setup and publishing of your first advertisement is simple.

Alongside the simple setup, the wide audience of active users and adjustable ads offer quick results. In a research study, it was discovered that 57% of users believe that social media influence their buying. Of those 57 per cent, 44% of respondents said Facebook among all platforms had the highest influence.

WordStream released a study in which it found the conversion rate of Facebook advertisements across sectors is 9.21 per cent. The chart below shows every industry as well as their rates of conversion.

It’s budget-friendly

When compared to other traditional channels advertising on Facebook is a lot less expensive. Imagine advertising on billboards, radio, newsletters, or television – you’ll spend hundreds of dollars with the hope of reaching potential customers. But the thing is you’re in no way in charge of who will see your advertisement, and whether they’re clients or not (not even mentioning the fact that you aren’t able to evaluate the effectiveness of your ads).

With Facebook, On the one hand, you could make do with 10- dollars and target 1,000 people on the very same day you launch your campaign. The best part is that you can decide on the target audience that you wish to reach. If you’re only a small company, by using Facebook ads, you can connect with potential customers instantly without breaking the budget.

Customized call-to-actions

According to a study published by Ad Roll, adding CTAs to your Facebook page and advertisements can boost the rate of click-throughs by as much as 285 per cent. CTAs CTA (call-to-action) button offers specific instructions and entices the potential customers to complete the action you would like them to take regardless of whether that’s sign-up, booking an appointment, purchasing, or even watching videos.

Because clear call-to-actions can make a big difference to the effectiveness of your advertisements, Facebook made sure to include a range of CTAs that include the following:

Other CTAs:

• Request Time

• See Menu

• Shop Now

• Sign Up

• Subscribe

• Watch More

• Send WhatsApp Message

• Learn More

It is easy to track and measure

A fundamental question for any marketer is, what value can I expect from my investment? One of the greatest benefits of advertising with Facebook and its networks is the ability to track and measure the outcomes. The tracking of your Facebook ads’ performance is achieved through the installation of Facebook pixels on your site.

What is Facebook Pixel?

Facebook pixels are small pieces of code used to monitor and optimize your advertising campaigns. The major benefit of adding the Facebook pixel on your website is the ability to build audiences based on the profiles of the visitors to your site.

What exactly is Facebook Pixel work?

If a person visits your site, it activates the Pixel. After your Pixel is set up it is possible to create custom events to monitor if visitors to your site take beneficial activities for your business, for example, placing orders or visiting a particular landing page.

You can also detect those who visit your site but never placed an order. You could utilize this information to retarget particular ads to this category of users.

What should we track and measure?

In general, you track your visitors to your website and their actions on your site (conversion occasions).

In terms of measuring the performance of your advertising campaign, the measurement is based on your goals for marketing and the metrics you want to track.

If you’re conducting a brand awareness program the metrics you are likely to be concerned about include the number of people who have seen your advertisement and the frequency at which your ads were shown. This is also known as impressions and reach.

If the aim is to bring the many visitors to your site as you can, you need to be more attentive to the metrics such as cost-per-click (CPC) as well as click-through rates (CTR). These measures tell you how well your advertisements resonate with your targeted target audience.

If you’re only looking for the best return on your investment or, more specifically how many direct sales generated by your Facebook ads such as cost-per-result or conversion rate, as well as return on investment (ROAS) are important?

It helps grow your audience

Running Facebook ads can not only increase your website’s traffic or leads generation. They also influence indirectly the number of people who follow your Facebook page.

The greater the number of followers your account has on Facebook the greater visibility you’ll receive for your organic posts. In addition to paid ads, you can use natural Facebook marketing to benefit your business.

Retarget your potential customers

Alongside the other advantages aside from the other benefits of Facebook advertisements, Facebook remarketing is an extremely effective way to get more conversions. But the majority of your customer will not convert.

Facebook Ads Manager makes it simple to retarget site visitors and business page followers. it lets you create lookalike audiences based on their characteristics.

To begin targeting the users you want to retarget to Facebook You must be able to install the pixel.

Summary

Facebook, as well as Instagram, are more or less content-driven mediums that allow people to spend the largest portion of their time (in good or bad ways) communicating with their friends and searching for ideas. This is the reason why these platforms are so profitable for marketing B2C businesses and driving growth.

Rental companies are the catalysts for unforgettable memories. It could be the ski set that makes the perfect curves that are possible in the Alps surfing board helping people catch their first wave or a DSLR camera that can capture a person’s memorable moment.

Whatever industry your company operates in, you have an important narrative to be told that will inspire and bring positivity into the lives of people. With Facebook’s ads platform, your story will reach the majority of the public.