Branding on Social Media Made Easy
Social Media Platforms have become an ideal place for branding. It’s a powerful tool to brand your business, small or big, and helps you stand out from a crowd. If done correctly, it may help you reach your target market in an optimal way. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. So, when it comes to your social media branding, it’s important to invest some thought and resources into it.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, and Snapchat.
According to a 2020 report, social media users have passed the 3.8 billion mark. Impressive, when you consider there are 4.5 billion internet users worldwide.
80% of consumers are more likely to evaluate solutions from the brands they follow on social channels.
Brand awareness is an important part for any marketer and social media platforms are an easy go-to solution for the same. SMM can help you increase your reach and monetize your business. The main question is how?
Here’s the right way to get started.
Create a Brand Persona and remain consistent
Describe your business and make sure it has the same description, image, colors, etc. on all the SMM platforms. Don’t confuse your audience, stay consistent, then your visitors with have positive associations with your brand. They’ll know what to expect, no matter which platform. Carry the same look, professional, casual, fun, etc. everywhere. Makes sure all the content you use does justice to your brand value.
Humanize your brand and operate like a Ninja
Try finding third-party software that helps you post your content faster in one click on all platforms. You can also share interesting 3rd party content on your platforms, to keep your audience engaged. Entertain them, share a joke, be creative And, let the engagements flow. Then, drop promotional product updates to generate sales. You have to show your human side, because social media users crave authenticity, show them what happens behind the scene. It’s a two-way street, ask for feedback, suggestions, etc.
Create an SM calendar and post frequently
You’ve got your business on Facebook, you post some content, ask a few people to like your page and BOOM! You disappear for a month. This happens a lot with businesses, you’re going to get lost in the noise if you’re not consistent in posting content. It has to be engaging without a doubt. If you’ve got a documented strategy for your posts, it will give you an overall view of the kind of content you’re going to be posting and makes you consistent. You’ll need to test and find out your optimal posting frequency to build your content marketing strategy.
Here’s a simple schedule that you can follow at the beginning:
Facebook: A couple of updates per day
Twitter: Three times per day (if you’ve got the resources, then you can even send 5+ tweets every day)
Instagram: Once per day
LinkedIn: Once per weekday
Social Media platforms are an incredible way of marketing your brand and letting people know you exist. Stay consistent with your posts and content. Its huge audience to reach, stand out and be ahead of your game. The benefits are worth it.
For more advice on Social Media Marketing and building your brand, follows us.